Future Trends: Deploying XR for your Business practice for problem solving, brand awareness, engagement or entertainmet.
There are many applications to use Extended Reality (XR) which is an umbrella term for all things Immersive reality including Virtual Reality & Augmented Reality. Please see below a few ways to utilize this emerging media:
Location based, Onsite & Events: A great way to get your employees, clients and attendees to engage in content is to deploy XR at your place of business. Training sessions are a great way to bring your audience up to speed on what you are selling or delivering. This could be a a customized user experience for your guests, or educational marketing material offering XR content to people who venture through your office space, practice, studio or display room. In this case, deploying the content is similar to displaying a video file on your computer. We can install the hardware for you, train your personnel on how to operate it, and provide remote support.
Team Building: Another fantastic way to get involved with immersive media is to include VR at your next team building session. There are some terrific apps on the market including Google Tilt Brush (used for VR Pictionary), climbing Mt Everest in a group and Diffusing a bomb as a team. Test your employee’s critical thinking skills and see who are the most creative thinking and problem solving individuals of the group!
XR Third party Apps: We can build new content or use existing 3rd party content that is available to download applications from the app store on their mobile phone. A similar process of distribution is available with XR content. By logging into the Oculus platform or Steam, users access XR content from anywhere in the world. There are more and more B2B applications that are on the marketplace for training purposes or other business solutions.
Custom App and game development: There are a variety of production techniques, tools and frameworks use to make good XR media. They are all synchronized in software called Game engines, which are used to create interactive 3D media. These engines are powerful visualization tools for developing all features into a single application.
This is an exciting time to be participating and leading the charge in this new emerging media! Business partners are opening up to all the possibilities using XR media for branding, engagement, problem solving and entertainment.
For more information, contact us to learn more about all the possibilities and how we can help with your goals!
