Augmented Reality for Virtual Events & Promotions
The AR market is predicted to be worth $60.55 billion USD by 2023, and it’s likely to be led by some of the biggest names in tech: Google, Samsung, HTC, and Microsoft. Companies that want to stay on the cutting edge should, at the very least, consider where augmented reality could fit in their businesses.
75% of Forbes Most Valuable Brands use some form of Virtual/Augmented Reality to promote their businesses! Set yourself apart from your competition and deploy an XR activation that can be used by your attendees, clients, employees to create brand awarenes & drive more leads and sales. A great way to deeply engage with your audience and drive attention to your products or services,
How to use AR to promote your Events? Device-based AR: The simplest way to employ and enjoy Augmented Reality, device-based AR is simply a smartphone or tablet device used to interact with AR content. A great idea to gamify your event is adding a Virtual Scavenger Hunt that provides a digital hunt for AR objects that each participant finds and collects each object. AR can also be incorporated into your printed materials like brochures, meeting agendas and sales collateral that contain an image marker for each AR object to be found and appear.
How it Works:
The user can tap in-app button, link, or scan the on-site QR code, then attendees can point their phone to the printed promotion, direct mail piece, sales brochure, AR Business card or conference badge to unlock exciting, animated, 3D branded content designed to showcase your event sponsor’s brand in a fun and engaging new way.
2D or 3D content can be created to drive attendees to their booth, enhance promotions, offer interactive session information and more.
- Showcase your Sponsor’s logo or product in animated 3D
- Create interactive floor plans that showcase your sponsor’s location at your show
- Add embedded buttons for additional interactivity
- Integrate 2D content or videos with or without added 3D elements
Your attendees can view 3D graphic objects by viewing targets placed at your event. We can customize graphics & objects and pre-load devices with custom browser that can display AR objects. We can also utilize web AR that can be used on any phone: IOS/Android devices/Tablets and simple as a camera-enabled smartphone or with advanced hardware like Microsoft HoloLens. AR is likely to change the way we interact with computers in the near future, especially at events.
Stand Apart by Using AR at Virtual & In-Person Events
Being an exhibitor at a busy event is like being a peacock…You need to get noticed by spreading your big, colorful feathers, and stand apart from the crowd!
The benefits of using WebAR are numerous and becoming more & more popular. The overarching objective of using AR for events is to differentiate your brand and your offering from the competition. Of course, beyond that primary goal, there are a range of other event goals worth pursuing by using AR. These include lead generation, increasing sales, implementing product and service showcases, and enhancing event engagement.
And the good news is, events professionals now have a selection of Augmented Reality technology from which to choose when attempting to meet their goals. Need an event attraction or added promotional element to your event? We have you covered, from Custom Content creation to Hardware rentals for your event, we can produce a one-of-a-kind experience at your event.
Our AR events & custom content are perfect for:
Special Events, Conventions & Trade Shows
Business & Brand Awareness
Education & Training
Corporate Team Building
Product Demonstrations & Launches
Retail Promotions
Please contact us to learn more about all the possibilities of AR for your Business or Special Event needs!