Augmented Reality is becoming more popular now in the business space and has a wide range of possibilities to entertain, attract and educate consumers and attendees. The only limitations to virtual reality and augmented reality in event planning lie in your own imagination. Our WebAR projects can create memorable campaigns that have long lasting exposure to your audience for product launches, promotions and event based solutions. From inception to creation, VR and AR have proven to be welcome event additions for both the companies who use them and the attendees who benefit from them.
A recent statistic from Eventbrite shows that 87% of event creators plan to use augmented reality (AR) at their future events. Additionally, 88% plan to use virtual reality (VR) for experience making and were making arrangements to host virtual reality (VR) events last year. Clearly virtual- experiential event planning is in high demand right now.
Some Benefits of using Augmented Reality Experiential Marketing:
- Drive Traffic to a promotion or event: Create an AR app that drives event traffic including native apps like Google’s ARCore let guests interact with trade show booths and branded conferences in whole news ways through elements like educational pop ups and custom games. Promote this feature-rich tech ahead of time to help push ticket sales and generate more interest. By getting ahead of the curve on these two key trends it will help impress clients and partners.
- Add a WOW Factor with new Tech: VR/AR event planning is all about creativity and imagination: Both in terms of the content you share and the ways in which you use the technology. Don’t be afraid to add VR and AR to event elements you haven’t seen them used in before – we are just beginning to see what they can do, and pioneering is extremely encouraged at this stage.
- Entertain & Educate: VR /AR events and event elements are as practical as they are entertaining. From boosting sales to training customer service reps, this tech is surprisingly versatile. Make sure you use it to the fullest by aligning your tools with your event goals.
- Leading brands and events for more inspiration. There are more and more VR and AR themed events in the works than ever before. Make sure you keep up with industry news and check out a few of these activations so you can see what’s being done curretly in the market.
VR & AR are also changing the way we conduct virtual events while also facilitating the latest trends in experiential marketing. Reality X Media is on the cutting edge of working with AR and creating customized projects for your brand promotions and event campaigns.
